Role of Artificial Intelligence in Marketing

AI is the use of customer data, machine learning and other computational concepts in marketing to predict a person's action or inaction. It can take on huge amounts of data, and help marketers to segment them easily. As such, marketers can further break down data for their audiences to create customized content.

Artificial Intelligence in Marketing

AI Marketing (AIM) enables marketers to crunch vast amounts of social media, email, and Web marketing data analytics in a relatively faster time. In addition, the insights they obtain in a shorter time frame will help marketers faster boost campaign performance and return on investment (ROI). This gives more time for marketers and businesses to focus on other likewise important tasks.

One explanation why AI is relevant in marketing campaigns in 2020 is that 76 percent of clients want companies to consider their needs and expectations. AIM can enable advertising advertisers to realise who precisely their target audience is, thereby providing a specific customer/user experience.

Take a look at a few good examples of how to use AI in marketing:

Chatbots:

So what enterprises are doing to keep up with their clients and answer their queries? Integrating the chatbot-an AI system that can mimic a natural language interaction with a person.

Businesses can now provide predetermined answers to their customers ' frequently asked questions, or help them find and purchase a product they like.

Speech Recognition:

AIs have the ability to recognize the voice commands. Have you ever learned about Cortana, Alexa or Google Assistant? These are just some of the most popular chatbots which use recognition of speech.

Such AIs may understand spoken words and/or translate them to the document for order execution. Apps such as Google Maps, Shazam, and other hands-free devices even use speech recognition.

Content Generation:

The job as a marketer would be better for you. What if you learned the deep learning algorithms for an AI would go that far already? This is called making stuff. You probably read one without even understanding it or having noticed it. Unfortunately, it can not create long, eloquently written articles by CEOs, industry leaders, bloggers and other talented writers offering in-depth knowledge of any given topic.


References:Smart Insights. (2020). Artificial Intelligence (AI) for marketing | Smart Insights. [online] Available at: https://www.smartinsights.com/tag/artificial-intelligence-ai-for-marketing/ [Accessed 25 Feb. 2020].
Hall, J. (2020). Council Post: How Artificial Intelligence Is Transforming Digital Marketing. [online] Forbes. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/#4514fa1121e1 [Accessed 25 Feb. 2020].
Content Marketing Institute. (2020). 8 Ways Intelligent Marketers Use Artificial Intelligence. [online] Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/ [Accessed 25 Feb. 2020].